I just finished reading Simon Sineck’s best selling book of the same name, Start With Why. Sineck effectively illustrates the difference in companies that motivate and inspire long-lasting change in the way we think and live. Companies that function more as movements that change the world.
His idea comes down to something very simple: The Golden Circle. This circle is actually three circles. The outer circle narrates WHAT; something that every company rattles off quickly, and is almost always in the lead. The second circle is HOW; the quick follow-up to the WHAT. The inner circle is WHY. Your purpose.
Sinek proposes that when WHY is in the lead, there is a message that is much more compelling. When we hear a motivational reason at the very start, it functions as a lit match, and the follow-up HOW and WHAT just burn brighter.
He even compares his visual of the circle to the biology of the brain. We can’t help buy love the WHY first because our brains are built to receive it.
I love it. I bought it. Not only that, I was able to identify my WHY right away.
I want to be the giver of favorite books. I want hundreds of people to remember middle school for what they read.
If that can happen, I believe they will have more meaningful, connected lives. That’s WHY I teach. The WHAT is that I teach. And my HOW changes constantly.
Maybe this space (ePortfolio, blog, website…whatever) can function as my own Golden Circle. It will exemplify my WHY, WHAT and HOW.
Maybe I’ll build it with blog posts remaining on the homepage, with my WHY to keep my focus on my purpose. Readers can click around if they are curious about what I’m reading, or what I’m learning about. This will be my corner of the internet to document how different learning environments are coming together, or how projects are going.
And here, on the home page, I will always start with WHY.